About Brad Leonard - Your Mairangi Bay Real Estate Partner
Brad Leonard is a trusted real estate agent based in Mairangi Bay, Auckland. With a strong background in high-end residential construction and Southland farming values, Brad brings real-world knowledge, honest communication, and a hands-on approach to every property transaction across the North Shore.
Before entering real estate in 2021, Brad spent years in high-end residential construction in Queenstown. This experience gives him an eye for quality workmanship, an understanding of what truly adds value, and the ability to see past cosmetic upgrades. For buyers, this means confidence in what they're purchasing. For sellers, it means practical advice on what improvements will make the biggest impact.
Brad has worked with both boutique agencies and now Ray White, giving him a balanced perspective on strategy, marketing, and client care. His approach is straightforward and stress-free, focused on collaboration, transparency, and achieving results without high-pressure tactics.
Brad Leonard's Guide to Understanding Homes & Value
Focus Where It Counts: Not every renovation adds value. Brad helps clients identify improvements that deliver the best return, often simple updates like fresh paint, new handles, or tidy landscaping.
First Impressions Matter: Buyers form opinions quickly. A neat lawn, sparkling windows, and a well-presented home create an emotional connection before logic even kicks in.
What Buyers Notice Most: Kitchens, bathrooms, storage, and indoor–outdoor flow consistently influence buyer decisions. Brad ensures these features stand out to create maximum impact.
Quality Versus Cover-Ups: With his builder's background, Brad can spot the difference between cosmetic fixes and genuine quality, guiding sellers and buyers toward informed decisions.
Selling Process - Clarity & Confidence with Brad Leonard
Start Early: Brad advises sellers before money is spent on unnecessary improvements. His guidance prevents wasted costs and ensures every dollar adds value.
Strategic Pricing: He finds the right balance to avoid pricing too high (turning buyers away) or too low (leaving money on the table). The goal: competitive interest and the best outcome.
Presentation is Everything: Buyers, especially first-home buyers, often purchase with their eyes. Brad focuses on staging and styling that trigger emotional pull and create standout first impressions.
Marketing with Impact: Brad doesn't aim to reach everyone. Instead, he crafts campaigns that connect emotionally with the right buyers and showcase the lifestyle Mairangi Bay offers.
Buying Process - Guidance & Transparency
Be Prepared: Brad helps buyers sort their finance early and set a clear budget, ensuring they're ready when the right property appears.
Stay Sharp: He helps clients avoid overpaying or rushing into decisions. Due diligence is key, and Brad supports buyers through every step of it.
Ask the Tough Questions: Flood zones, build quality, recent sales — nothing is off-limits. Brad ensures buyers know exactly what they're purchasing.
When It Feels Right: The right property balances lifestyle, numbers, and gut feeling. Brad's expertise helps clients recognize “the one” when they see it.
Brad Leonard's Real Estate Approach - Substance Over Talk
Growing up on a farm in Southland taught Brad the value of hard work, honesty, and following through. These values shape how he operates today: hands-on, transparent, and always putting his clients first.
Builder's Perspective: His construction expertise provides a unique advantage for both buyers and sellers, identifying lasting value beyond cosmetic appeal.
Straightforward Communication: Brad keeps it simple — fast updates, clear advice, and no sugar-coating. Clients always know where they stand.
Negotiation with Backbone: Brad knows when to push, when to hold, and always works with his clients' best interests in mind. It's about results, not pressure.
Contact Brad Leonard - Mairangi Bay Real Estate Expert
Whether you're buying, selling, or investing on the North Shore, Brad Leonard offers a reliable, approachable partnership built on construction expertise and honest advice. His goal is to make your next property move straightforward, stress-free, and rewarding.
Services include: Strategic property advice, construction-informed assessments, first-home buyer guidance, investment consultation, preparation and staging support, targeted marketing campaigns, and transparent communication throughout the process.
Brad is available when timing matters and always upfront — even when the news isn't easy to hear. That honesty builds trust, lasting relationships, and successful results for his clients.